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Business Writing |
888-663-7711 |
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Ever embarrassed by the
quality of your firm's letters?
Ever winced
when reading another's memo to a client?
Wonder
how others size you up by your written words?
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Even in the
relative meritocracy in which we work and live, people still
judge others to a large extent by the quality of their
written words. Consciously
and subconsciously, clients and colleagues make
determinations about another’s education and competence
when reading their correspondences.
Sadly, secondary schools have subordinated the
importance of proper language skills in attempts to make
education more “relevant” to their diverse student
bodies. This
course was created to enhance the image of the company and
the advancement of the participants by addressing the common
mistakes that signal lack of written language skills.
In either a
one-day or half-day format, participants will secure the
skill base to compose and refine written communications that
both get to the point and reflect well on themselves and
their firms. Lecture and demonstration content
for both time-frame formats are the same.
The
WRITE Method
Among the
characteristics of good business writing are clarity,
precision, and economy of language. Yet, as students
discover for themselves in class, most people write with
none of these requisites because they've never been taught a
method to do so. Participants in this course learn to
differentiate between the different types of information
that make up their messages, namely:
W - to Whom it is written
R - Real meat of the message
I - Information on background
T - Take these steps
E - End it
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When they
discover that different types of information impart different cues to the reader, they learn to arrange
their messages
in an order that gives all of their words their proper place
- resulting in economy, precision, and clarity.
And before
dispatching the correspondence, all work should pass through
the final, often overlooked stage: editing.
This workshop presents principles designed to enhance
these qualities in participants' writing and thus increase
the power and effectiveness of their prose.
Course principles are relevant for diverse types of
business documents, from internal memos to external
correspondence with customers.
This
course focuses on organizing your thoughts and will help you
express clearly what you want to say. Using exercises that
mirror real life situations, and working with your own letters,
memos and documents from work, you will hone and sharpen your business writing skills.
The goal is to ensure that people who read your writing will
know what you're trying to say the first read through; no more phone calls to discuss
your letter or memos about your memos.
How do you start a document? Who else might be reading it?
Should the tone be formal or more casual? How do you create a
document that will get through to the right person? These
all-important questions are thoroughly examined and
answered in this class.
With an emphasis on efficient style and grammar, and by
borrowing attention-getting techniques from both journalism
& advertising, you will learn to write documents that get
read, and are visually inviting to read.
And because we are in the middle of a sea change in written
communications, extra time is spent on e-mail etiquette and new
e-commerce techniques, insights, and solutions... |
After completing this course, the participants will understand the importance of: |
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• Deciding
what they want from readers and knowing how to get it
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• Knowing
the people for whom they are writing
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• Choosing
the information that will have the impact they want
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• Arranging
the ideas so readers can follow them
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• Motivating
readers to look forward to every point they make
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• Writing
so their readers cannot possibly misunderstand
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• Using
strategies for special reader needs
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• Telling
their story so readers stay with them all the way
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• Using
words and sentences that readers understand easily
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• Conveying
their message in as few words as possible
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• Formatting
their writing so it is clear and looks interesting
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• Proofreading
their writing
| Click
here
for a
comprehensive course description |
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Call
Today: 1-888-663-7711
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click here for a copy
of
our 2008
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